Why your ads make clicks but no appointments.
A short, plain-English guide for brokers and advisers. It names the three places ad budgets quietly die and shows how to plug each one this week. No theory, no jargon.
The vanity metrics trap
Why clicks and impressions feel like progress when they aren't.
Leak one: the click
The keyword and negative-list mistakes that buy the wrong visitors.
Leak two: the page
Why your homepage kills enquiries, and the six blocks that don't.
Leak three: the follow-up
Speed-to-lead, the cheapest fix with the biggest payoff.
The maths for your own funnel
Four numbers on one line. You'll know within minutes where money is going.
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If it didn't start, download it here. When you've read it, the natural next step is the free teardown of your own funnel.
P.S.Prefer the leaks named for your funnel, live, instead of reading? Skip straight to the teardown.